With all the major consumer electronics companies clambering to rush out 3D enabled TV systems, you are probably asking yourself is this the time to buy a 3D TV.
One of the main sales periods for new TVs, outside of Christmas, has always been linked to major sporting events. Yes those annual sporting events will send a spike in sales but the sports events that take place every four years and span two, three or four weeks have always been the "holy grail" for television manufacturers and retailers. The Olympics, winter and summer, Rugby world cup, the Ashes series, Commonwealth Games and the mother of all sporting events, for global following anyway, The Football World Cup.
Two of the main pioneers of 3d broadcasting are ESPN in America and BSkyB in the UK and Europe. These two major television media companies are pushing hard to get the technology finalized (and no doubt in budget) to coincide with the global launch of 3D enabled TV by the likes of Panasonic and Samsung. C.E.S. earlier this year showed the consumer that they will not have to wait too long for these 3D tv systems to make their appearance.
So back to the burning question; Will it be worth you buying one of these new models? To answer this I guess you need to ask yourself if it's sport you will be happy in watching for a while and given that it has been sport that has driven the majority of all other broadcasting advances, then I have to say the answer is a resounding yes.
2010 sees that global phenomenon that is the F.I.F.A Football (soccer for all you North Americans) World Cup. Attracting a global audience of over 26'000'000'000, yes that's 28 billion, viewers spread across 214 countries collectively receiving in excess of 73'000 hours of broadcasts. Can you see how this could influence both the broadcasters and manufacturers decisions.
Talk is that the first game in 2010 World Cup to be held in South Africa, between the hosts South Africa and Mexico, will be broadcast in 3D. I have a feeling that BSkyB will be capable of screening one of the UK or European domestic finals in 3D during the early part of this summer. I believe ESPN have also committed to about one hundred football (that's the other football) games in three dimension during this year.
It seems the testing has been done, the finishing touches are being applied and the costs are being trimmed in readiness for a big spring/summer launch. As hard as the manufacturers are pushing for a launch, it is no use getting this technology into the market if the content is not there. These two companies will be the ones that drive sales and subsequently take TV sport to the next logical level.
So what is it to be, is your sports viewing important enough for you to buy a 3D enabled TV because it does seem at the present time that sport is all you will have to watch on your brand new 3D tv..I know heaven isn't it.
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